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Millennials
Between 1981 and 1996, they are now ages 26-41.
Mainstream media has drawn a picture of Millennials as lazy, narcissistic, and entitled selfie-lovers.
Millennials are the most educated generation.
57% of today’s undergraduates are women, and women are now earning 170,000 more bachelor’s degrees each year than men.
The millennial generation has a strong sense of community both on a local and global scale.
Millennials feel obligated to do their part to make the world a better place, and we believe that we can.
Millennials are often referred to as conscious capitalists, which means that they look up to businesses that serve the interests of all major stakeholders—customers, employees, investors, communities, suppliers, and the environment.
The majority of Millennials see themselves as global citizens, who have a responsibility to make the world better. They are less patriotic and more globally minded, which enables them to contribute to the general welfare of society.
“The cheesy marketing tricks of the past are no good on millennials,” says a blog post from Green Residential, property managers and marketers. “They’re always digitally connected and are more likely to be swayed by clever, humorous marketing schemes than flashy signs and lists of amenities. They want to feel connected to the marketer, whether through social media or through the personality that’s used in advertisements.”
“Millennials want to interact with companies that have heart,” says Libby Thomas, contributor for CX Cafe. “While professionalism is important, so is having an honest and engaging voice that customers can connect with.
Millennials don’t want to buy stuff, but experiences trump possessions. Millennials prefer to spend on experiences – food/drinks, eating out, concerts and wellness.
The nomad, defined as “an individual with no fixed location who wanders in search of pasture” can represent a cultural ideal for this generation. In the face of social and financial pressure, many are attempting to remain free from the feeling of restriction.
Mainstream media has drawn a picture of Millennials as lazy, narcissistic, and entitled selfie-lovers.
Millennials are the most educated generation.
57% of today’s undergraduates are women, and women are now earning 170,000 more bachelor’s degrees each year than men.
The millennial generation has a strong sense of community both on a local and global scale.
Millennials feel obligated to do their part to make the world a better place, and we believe that we can.
Millennials are often referred to as conscious capitalists, which means that they look up to businesses that serve the interests of all major stakeholders—customers, employees, investors, communities, suppliers, and the environment.
The majority of Millennials see themselves as global citizens, who have a responsibility to make the world better. They are less patriotic and more globally minded, which enables them to contribute to the general welfare of society.
“The cheesy marketing tricks of the past are no good on millennials,” says a blog post from Green Residential, property managers and marketers. “They’re always digitally connected and are more likely to be swayed by clever, humorous marketing schemes than flashy signs and lists of amenities. They want to feel connected to the marketer, whether through social media or through the personality that’s used in advertisements.”
“Millennials want to interact with companies that have heart,” says Libby Thomas, contributor for CX Cafe. “While professionalism is important, so is having an honest and engaging voice that customers can connect with.
Millennials don’t want to buy stuff, but experiences trump possessions. Millennials prefer to spend on experiences – food/drinks, eating out, concerts and wellness.
The nomad, defined as “an individual with no fixed location who wanders in search of pasture” can represent a cultural ideal for this generation. In the face of social and financial pressure, many are attempting to remain free from the feeling of restriction.
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