Research
Gen Z - more optimistic than millennials, better at multitasking, more individual.
Grown up with social media and technology.
Trending books for Gen Z childhood - Percy Jackson, Hunger games, twilight.
Most do prefer to read in print.
Most likely to purchase from amazon.
1/3 of Gen Z claim they are not watching any live TV, 50% say they do not listen to the radio, and 82% say they never read the newspaper. Instead they are living a digital life, choosing to stream TV (91%) for an average of 2.3 hours a day, and listen to podcasts (56%) for 30 mins a day.
There is no activity that some Gen Z do not use a phone for – even during exercise to track progress (47%), diet (21%) and for sleep (19%). There is a realisation that this can be a distraction, but not everyone is keen to change their habits. In fact most of Gen Z choose to ignore phone usage tracking and notifications of too much screen time.
Gen Z are likely to purchase a product if they see it promoted on a platform which they like (55%) and significantly more Gen Z are likely to purchase a product if a celebrity/ influencer they like promotes it (30%)
Grown up with social media and technology.
Trending books for Gen Z childhood - Percy Jackson, Hunger games, twilight.
Most do prefer to read in print.
Most likely to purchase from amazon.
- More than 74% of this generation spend their free time online 1
- In the UK Gen Z spend an average of 10.6 hours online every day 2
- 66% of Gen Z report using more than one internet-connected device at a time 3
1/3 of Gen Z claim they are not watching any live TV, 50% say they do not listen to the radio, and 82% say they never read the newspaper. Instead they are living a digital life, choosing to stream TV (91%) for an average of 2.3 hours a day, and listen to podcasts (56%) for 30 mins a day.
There is no activity that some Gen Z do not use a phone for – even during exercise to track progress (47%), diet (21%) and for sleep (19%). There is a realisation that this can be a distraction, but not everyone is keen to change their habits. In fact most of Gen Z choose to ignore phone usage tracking and notifications of too much screen time.
Gen Z are likely to purchase a product if they see it promoted on a platform which they like (55%) and significantly more Gen Z are likely to purchase a product if a celebrity/ influencer they like promotes it (30%)
Exsisting reading/coffee brands
Existing campaigns
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https://www.itsnicethat.com/news/spin-bbc-reith-animated-poster-campaign-graphic-design-090218
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Popular Gen Z brands
Animated posters
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https://www.creativeboom.com/inspiration/makingit21/
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https://dribbble.com/tags/animated_poster
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Logo ideas
Developments
Illustrations / patterns
Animated poster
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Final animated advertisements
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