Research
Goats
Goats are naturally curious and independant creatures. Male goats are called billies or bucks, females are called does or nannies and baby goats are called kids. Goats can have theraputic benefits for humans which spawned the idea of goat yoga in the US.
Goats are the animal of the zodiac sign Capricorn. They are concidered a symbol of fertility, abundance and aggression. A goat has been labelled as a devilish creature within some religions and are often used as sarcrifices.
In most South African languages goat means the questioning animal.
Different meanings of goat
Domesticated animal, noted for its lively behaviour
G.O.A.T- greatest of all time (slang)
A lecherous man
A fool, a stupid person
A scapegoat- someone blamed for things that wasn't them.
Goat's milk benefits
It contains more vitamins, calcium and potassium than cow's milk and contains less sugar.
It has many health benefits such as 8 grams of protein per cup, it's loaded with calcium, magnesium and potassium. It can help to reduce cholesterol levels, studies have shown that it can help reduce cholesterol in the arteries and gallbladder. Goat's milk is also good for growing children, as it contains proteins, healthy fats, vitamins, iron and other essential nutrients. It contains a significant amount of selenium, a rare mineral that plays a big part in enhancing the immune system. It can also help people suffering with eczema, it clears up the skin.
Brand values
Provenance- Authenticity or quality, traceable to source.
British/local product- community, home, specific.
Youthful- active, young, fresh-faced, enthusiastic.
Healthy- fit, wholesome, beneficial, nutririous, refreshing.
Quirky- eccentric, unconventional, unusual.
Contemporary- of the time, modern, current.
Sustainable- green, continuous, conserving an ecological balance by avoiding depletion of natural resources.
12 graphic design trends 2022
1. 90's nostalgia
2. Expressive and experimental lettering
3. Ukiyo-e flat design
4. Daydream doodles
5. Anti-design- asymmetry, clashing colours, crowded elements.
6. Escapism
7. Y2K
8. Parametric patterns
9. Frasurbane
10. Intricate maximalism
11. Extreme bubble design
12. Grunge revival
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Milk packaging
Butter packaging
Cheese packaging
Yogurt packaging
Interesting packaging
Sketches
Logo ideas/ development
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I started with looking at loads of different fonts to help decide on the feel and tone of my brand. I then narrowed them down to a few that I liked. I picked a couple of these to play around with and try to create a unique type logo that can be instantly recognisable.
I quite liked the FilmotypeMaxwell typeface. It gives a very organic, enthusiastic and modern feel to the brand. This is amplified by the simplistic goat symbol that I designed to fit with the typeface. I tried different layouts for the symbol and the type to fit together and then I took two of those and tried out different colour palettes.
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Logo design
Further research- Packaging
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Stand up pouches
Pouches can be single layered foil pouches or multi-layered barrier bags. The layers make the packaging stronger and they are so popular because they are considered eco-friendly. Each layer on its own is environmentally friendly but when they are put together, the end product is slightly heavier. To ensure the pouches cause the least damage they need to be reused and recycled. Things like glass bottles weigh 20 times more than a stand up pouch. They are flexible, lightweight and there's less waste of packaging. More pouches can fit into one box than cartons or bottles can. Due to the flexibility of the material, you can put more in them than liquids. You can store butter, yoghurt and even soft cheese. To store a hard cheese I could remove the cap from the pouch and replace it with a resealable ziplock. |
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Cartons
Paperboard or other recycled paper, is a popular sustainable material. However, an insert may be required to successfully hold the liquid, such as a plastic. Certain plastics can be used in a sustainable manner for liquid packaging. |
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Packaging ideas
Dimensions and trialing prototypes
Milk 300ml = 160mm (w) x 230mm (h) x 90mm (g)
Butter and cheese 250g = 160mm (w) x 230mm (h) x 90mm (g)
Yoghurt 200g = 150mm (w) x 220mm (h) x 80mm (g)
Butter and cheese 250g = 160mm (w) x 230mm (h) x 90mm (g)
Yoghurt 200g = 150mm (w) x 220mm (h) x 80mm (g)
Colour development
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Back of the packaging
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Cheese
Butter
Finals
