Research

Brainstorming

Lecture notes and further research

Initial ideas- names/ logo

Initial logo ideas and development

Tide logo

Initial food packaging ideas

Brand values

Food packaging development

Further food packaging development

Poster designs

Brand colours and typefaces

Century gothic is our display font, to be used in bigger displays/ advertisement. Gotham book is very similar to century gothic, we picked this as our secondary font to be used for smaller text, such as the menu items, because century gothic in a small font size can look very spotty and unappealling. This would interfere with the legibility of our products.

Final packaging

|Menu ideas/ development

Napkin ideas

Final menu

Final napkin